The annual marketing summit at IIMK, SYNAPSE is organized by the on-campus marketing interest group mPower. Over the last few years, Synapse has emerged to be one of the most popular events in campus, one that is awaited with the utmost excitement. It enjoys high media coverage as well. This year’s theme revolves around the often asked question “Is Left the Right way?”
This distinction in right-brained and left-brained individuals and their mindsets has for ages spilled into corporate boardrooms. It might take logical and analytical thinking to run a corporation, but it also takes intuitive and holistic thinking to run the marketing program for the same corporation. Although this boardroom tussle is age-old with the ‘analytical’ management at loggerheads with ‘creative’ marketing teams, the most successful enterprises are the ones where this gulf is not insurmountable and there is space and respect for both schools of thought to co-exist in a symbiotic fashion for the common betterment of the organization. These are the boardrooms where the diversity adds colour to the panorama and where most effective marketing strategies are formulated.
New strategies are cultivated and new weapons are drawn, and we fight on…….thankfully it’s not bloodshed that results!
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