History suggests that leaders rarely lose their leadership. If one wants to compete with an established leader, how or what does one do – better things or different things?
Would a ‘better’ Cola ever be able to displace Coke, or can it just be a ‘different’ Cola which has the potential to do the trick? What does a company go for – ‘better’ products or ‘different’ products?
What if at all is the solution to this ubiquitous tussle between left-brain and right-brain strategists. Let us hear from the best right and left brainers at … SYNAPSE 2009, IIMK DECEMBER 12-13, 2009
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